But Digital Journal learned the Man Crunch ad may soon be broadcast elsewhere.When the Super Bowl rolls around, expect a frenzy of publicity for advertisements rejected by the hosting broadcast network.Such an ad airing during the Super Bowl would be a big coup for the site, "At no other time during the year can you reach men at the same point in time," said the rep."Plus, we knew our ad was going to be one of the more memorable ads that the media and public would talk about well after the big game." The rep still anticipates that CBS will accept the ad, but expressed distress that the process was taking such a long time.Down 10–6 at halftime of Super Bowl XLIV, in what many consider the turning point of the game, New Orleans successfully recovered a surprise onside kick on the second half kickoff, then took their first lead of the game on Pierre Thomas's 16-yard touchdown reception.The Colts responded with Joseph Addai's 4-yard touchdown run to regain the lead at 17–13.(See the ad below.)Jarrett Barrios, the president of the Gay & Lesbian Alliance Against Defamation, called on CBS to explain why it would reject the Man ad while accepting an advocacy ad from Focus on the Family (which will feature Tim Tebow):"CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl.CBS rejected an ad to run during the Super Bowl for a gay dating site called Man Crunch.com, claiming the ad didn't comply with the company's Standards and Practices department.
Officials from the dating site say that they think the process is taking so long because CBS does not want to air the ad, yet the network doesn't want to reject it outright for fear of backlash from gay and lesbian advocacy groups.Only Lads is a renowned gay and bisexual chat and dating service for men. We have over a million members chatting and dating on our gorgeous apps and our website.We are gay owned and operated, made by gay men for gay men.Their hands meet and they immediately begin kissing. The ad ends with a flash of the URL and the tagline: "Where many many many men come out and play." Avid Life Media, which runs adult dating websites including extramarital-affair site Ashley Madison.com, is behind the new gay male dating site.It launched last week and it reportedly has attracted 60,000 members.The video in question is basically an ad for a dating site catering to gay men.In the commercial, two football fans are watching a game when their hands touch in a bowl of chips. According to a rep from the site, the company submitted the ad on January 18, and when they checked in again on January 22, they were told that the ad had not yet been approved and that all the spots were sold out.The Saints entered the game with a 13–3 record for the 2009 regular season, compared to the Colts' 14–2 record.In the playoff games, both teams placed first in their respective conferences, marking the first time since Super Bowl XXVIII (16 years previously) that both number one seeds have reached the Super Bowl.This time, the Web is buzzing with news about an ad for a gay dating site losing favour with CBS.A spot for Man (above) won't run during Sunday's Super Bowl because CBS said "our Standards and Practices department decided not to accept this particular spot." In other words, the material in the ad has made CBS execs uncomfortable.