Sections of the supercontinent Pangaea were drifting apart.
The Theory of Evolution is strong enough that nearly half these examples could be disproved and the evidence would still be fairly overwhelming.
It lasted approximately 79 million years, from the minor extinction event that closed the Jurassic Period about 145.5 million years ago to the Cretaceous-Paleogene (K-Pg) extinction event dated at 65.5 million years ago.
In the early Cretaceous, the continents were in very different positions than they are today.
The name Proteaceae by Antoine Laurent de Jussieu in 1789 was based on the genus Protea, which in 1767 Carl Linnaeus derived from the name of the Greek god Proteus, a deity that was able to change between many forms.
This is an appropriate image, seeing as the family is known for its astonishing variety and diversity of flowers and leaves.